TORONTO – The Score will be rebranded as Sportsnet 360, Rogers Media — the parent company of 680News — announced on Tuesday.

The rebrand takes effect on July 1, bringing the total number of Sportsnet TV stations to seven.

The station will be dedicated to hardcore sports fans as the Sportsnet brand continues to grow.

Rogers paid $172-million to buy The Score in August 2012, and recently won approval from the Canadian Radio-television and Telecommunications Commission (CRTC).

“All of the things that viewers of The Score have come to know and love will not change,” said Scott Moore, president of broadcast at Rogers Media.

“Sportsnet 360 will continue to offer the hard core sports fan highlights, stats, and scores across the broadest range of sports, but on a much larger scale. We’ll deliver a vast breadth of premium sports content in a fast-paced, energetic and entertaining manner – and the new name, logo and animation will embody this.”

The station will also be utilized to feature longer events and sports news conferences.

It will also continue to devote airtime to university sports, including a possible all-star weekend for college and university championships.

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With files from Sportsnet.ca